HISTORY OF PACKAGING AND LABELING |
Packaging and labeling
Packaging and labeling play crucial roles in various industries, including manufacturing, retail, and food production. They serve multiple functions, such as protecting products, conveying information to consumers, and promoting brand identity. Here's an overview of packaging and labeling:
Packaging:
- Product Protection: Packaging safeguards products from damage,
contamination, and external factors such as moisture, light, and air. This
is essential to ensure the product's quality and integrity.
- Storage and Transportation: Proper packaging facilitates efficient storage
and transportation of goods. It helps in reducing the risk of breakage or
spillage during transit.
- Marketing and Branding: Packaging is a powerful marketing tool. It can
help create a distinctive brand image, convey product information, and
attract consumers through eye-catching design and branding elements.
- Consumer Convenience: Packaging should be user-friendly, allowing
consumers to easily access and use the product. Features like resealable
zippers pour spouts, and easy-open lids enhance consumer convenience.
- Regulatory Compliance: Many industries have regulations and standards
regarding packaging materials and labeling. Complying with these
regulations is essential to ensure product safety and legality.
- Environmental Considerations: Sustainable packaging options are becoming
increasingly important due to environmental concerns. Manufacturers are
exploring eco-friendly materials and reducing excessive packaging.
Labeling:
- Product Information: Labels provide essential product information,
including ingredients, nutritional facts, usage instructions, and
expiration dates. This information helps consumers make informed choices.
- Legal Requirements: Labels must comply with various legal
requirements, such as FDA regulations for food products or the FCC
requirements for electronics. Failure to meet these requirements can lead
to legal issues.
- Allergen and Safety Information: Labels often highlight allergen information,
warnings, and safety instructions to protect consumers from potential
health hazards.
- Branding and Design: Labels contribute to brand identity and
marketing efforts. They can include logos, slogans, and distinctive
designs that make a product stand out on the shelf.
- Barcodes and Pricing: Retail products usually feature barcodes for
inventory management and pricing information. These barcodes facilitate
quick and accurate transactions at the point of sale.
- Product Tracking: In some industries, labels may include tracking
information like serial numbers or QR codes to trace the product's origin
and manufacturing process.
- Promotional Messages: Labels can be used for promotional purposes,
such as advertising discounts, contests, or loyalty programs.
In summary, packaging and labeling are
integral aspects of product presentation, protection, and communication with
consumers. They serve both practical and marketing purposes, ensuring that
products are safe, legally compliant, and appealing to consumers. Additionally,
the choice of packaging materials and design can impact a company's
environmental footprint and sustainability efforts.
UK Risperdal Tablets 2000 in a blister pack, which was itself packaged in a folding carton made of paperboard.
Packaging is the science, art, and technology of
enclosing or protecting products for distribution, storage, sale, and use.
Packaging also refers to the process of designing, evaluating, and producing
packages. Packaging can be described as a coordinated system of preparing goods
for transport, warehousing, logistics, sale, and end-use. Packaging
contains, protects, preserves, transports, informs and sells. In many
countries, it is fully integrated into government, business, institutional,
industrial, and personal use.
Package labeling (American English)
or labeling (British English) is any written, electronic,
or graphic communication on the package or on a separate but
associated label.
History of Packaging
Ancient era
Bronze wine container from
the 9th century BC.
The first packages used the natural materials available at the time: baskets of
reeds, wineskins (bota bags), wooden boxes, pottery vases,
ceramic amphorae, wooden barrels, woven bags, etc. Processed
materials were used to form packages as they were developed: first glass and bronze vessels.
The study of old packages is an essential aspect of archaeology.
The first usage of paper for packaging was sheets of treated mulberry bark
used by the Chinese to wrap foods as early as the first or second
century BC.
The use of paper-like material in Europe was when the Romans used
low-grade and recycled papyrus for the packaging of incense.
The earliest recorded use of paper for packaging dates back to 1035, when
a Persian traveler visiting markets in Cairo, Arab Egypt,
noted that vegetables, spices, and hardware were wrapped in paper for the
customers after they were sold.
Modern era
Tinplate
The use of tinplate for packaging dates back to the 18th century.
The manufacturing of tinplate was the monopoly of Bohemia for
a long time; in 1667 Andrew Yarranton, an English engineer, and Ambrose
Crowley brought the method to England where it was improved by ironmasters
including Philip Foley. By 1697, John Hanbury had a rolling
mill at Pontypool for making "Pontypool Plates". The
method pioneered there of rolling iron plates by means of cylinders enabled
more uniform black plates to be produced than was possible with the former
practice of hammering.
Tinplate boxes first began to be sold from ports in the Bristol
Channel in 1725. The tinplate was shipped from Newport, Monmouthshire. By
1805, 80,000 boxes were made and 50,000 exported. Tobacconists in
London began packaging snuff in metal-plated canisters from the 1760s onwards.
Canning
1914 magazine
advertisement for cookware with instructions for home canning.
With the discovery of the importance of airtight containers for food
preservation by French inventor Nicholas Appert, the tin canning
process was patented by British merchant Peter Durand in 1810. After
receiving the patent, Durand did not himself follow up with canning food. He
sold his patent in 1812 to two other Englishmen, Bryan Donkin, and
John Hall, who refined the process and product and set up the world's first
commercial canning factory on Southwark Park Road, London. By 1813, they were
producing the first canned goods for the Royal Navy.
The progressive improvement in canning stimulated the 1855 invention of
the can opener. Robert Yeates, a cutlery and surgical instrument maker of
Trafalgar Place West, Hackney Road, Middlesex, UK, devised a claw-ended
can opener with a hand-operated tool that haggled its way around the top of
metal cans. In 1858, another lever-type opener of a more complex shape was
patented in the United States by Ezra Warner of Waterbury,
Connecticut.
Paper-based packaging
Packing folding cartons of
salt.
Set-up boxes were first used in the 16th century and modern folding
cartons date back to 1839. The first corrugated box was produced
commercially in 1817 in England. Corrugated (also called pleated) paper received
a British patent in 1856 and was used as a liner for tall hats.
Scottish-born Robert Gair invented the pre-cut paperboard box
in 1890-flat pieces manufactured in bulk that folded into boxes. Gair's
invention came about as a result of an accident: as a Brooklyn printer
and paper-bag maker during the 1870s, he was once printing an order of seed
bags, and the metal ruler, commonly used to crease bags, shifted in position
and cut them. Gair discovered that by cutting and creasing in one operation he
could make prefabricated paperboard boxes.
Commercial paper bags were first manufactured in Bristol, England,
in 1844, and the American Francis Wolle patented a machine for
automated bag-making in 1852.
20th century
Packaging advancements in the early 20th century included Bakelite closures
on bottles, transparent cellophane overwraps, and panels on cartons.
These innovations increased processing efficiency and improved food safety.
As additional materials such as aluminum and several types of
plastic were developed, they were incorporated into packages to improve
performance and functionality.
Heroin bottle and
carton, early 20th century.
In 1952, Michigan State University became the first university in
the world to offer a degree in Packaging Engineering.
In-plant recycling has long been typical for producing packaging materials.
Post-consumer recycling of aluminum and paper-based products has been
economical for many years: Since the 1980s, post-consumer recycling has
increased due to curbside recycling, consumer awareness, and regulatory
pressure.
A pill box made from polyethylene in
1936.
Many prominent innovations in the packaging industry were developed first
for military use. Some military supplies are packaged in the same commercial
packaging used for general industry. Other military packaging must
transport materials, supplies, foods, etc. under severe distribution and
storage conditions. Packaging problems encountered in World War II led
to Military Standard or "mil spec" regulations being
applied to packaging, which was then designated "military specification
packaging". As a prominent concept in the military, mil spec packaging
officially came into being around 1941, due to operations in Iceland experiencing
critical losses, ultimately attributed to bad packaging. In most cases, mil
spec packaging solutions (such as barrier materials, field rations, antistatic
bags, and various shipping crates) are similar to commercial-grade
packaging materials but subject to more stringent performance and quality
requirements.
As of 2003, the packaging sector accounted for about two percent of
the gross national product in developed countries. About half of
this market was related to food packaging. In 2019 the global food
packaging market size was estimated at USD 303.26 billion, exhibiting a CAGR of
5.2% over the forecast period. Growing demand for packaged food by consumers
owing to the quickening pace of life and changing eating habits is expected to have
a major impact on the market.
The purposes of packaging and package labels
Packaging and package labeling have several objectives
- Physical protection – The objects
enclosed in the package may require protection from, among other things,
mechanical shock, vibration, electrostatic discharge,
compression, temperature, etc.
- Barrier protection – A barrier to oxygen, water
vapor, dust, etc., is often required. Permeation is a critical factor
in design. Some packages contain desiccants or oxygen absorbers to
help extend shelf life. Modified atmospheres[20] or controlled
atmospheres are also maintained in some food packages. Keeping the contents
clean, fresh, sterile, and safe for the duration of the intended shelf
life is a primary function. A barrier is also implemented in cases where
segregation of two materials prior to end use is required, as in the case of
special paints, glues, medical fluids, etc.
- Containment or agglomeration – Small objects are
typically grouped together in one package for reasons of storage and selling
efficiency. For example, a single box of 1000 marbles requires less physical
handling than 1000 single marbles. Liquids, powders, and granular
materials need containment.
- Information transmission – Packages and labels communicate
how to use, transport, recycle, or dispose of the package or product.
With pharmaceuticals, food, medical, and chemical products,
some types of information are required by government legislation.
Some packages and labels also are used for track and trace purposes.
Most items include their serial and lot numbers on the
packaging, and in the case of food products, medicine, and some chemicals the
packaging often contains an expiry/best-before date, usually in a
shorthand form. Packages may indicate their construction material with a
symbol.
- Marketing – Packaging and labels can be
used by marketers to encourage potential buyers to purchase a
product. Package graphic design and physical design have been
important and constantly evolving phenomena for several decades. Marketing
communications and graphic design are applied to the surface of
the package and often to the point-of-sale display. Most packaging is
designed to reflect the brand's message and identity on the one hand while
highlighting the respective product concept on the other hand.
Permanent, tamper-evident voiding label with a dual number tab to help keep packaging secure with the additional benefit of being able to track and trace parcels and packages.
A single-serving
shampoo packet.
- Security – Packaging can play an important role
in reducing the security risks of shipment. Packages can be made with
improved tamper resistance to deter manipulation and they can also
have tamper-evident features indicating that tampering has taken
place. Packages can be engineered to help reduce the risks of package
pilferage or the theft and resale of products: Some package constructions
are more resistant to pilferage than other types, and some have
pilfer-indicating seals. Counterfeit consumer goods, unauthorized sales
(diversion), material substitution, and tampering can all be minimized or
prevented with such anti-counterfeiting technologies. Packages may
include authentication seals and use security printing to
help indicate that the package and contents are not counterfeit. Packages
also can include anti-theft devices such as dye packs, RFID tags,
or electronic article surveillance tags that can be activated or
detected by devices at exit points and require specialized tools to deactivate.
Using packaging in this way is a means of retail loss prevention.
- Convenience – Packages can have
features that add convenience in distribution, handling, stacking,
display, sale, opening, reclosing, using, dispensing, reusing, recycling, and
ease of disposal
- Portion control – Single serving or
single dosage packaging has a precise amount of contents to control
usage. Bulk commodities (such as salt) can be divided into packages that are a
more suitable size for individual households. It also aids the control of
inventory: selling sealed one-liter bottles of milk, rather than having people
bring their own bottles to fill themselves.
- Branding/Positioning – Packaging and
labels are increasingly used to go beyond marketing to brand positioning, with
the materials used and design chosen key to the storytelling element of brand
development. Due to the increasingly fragmented media landscape in the digital
age, this aspect of packaging is of growing importance.
Packaging types
Various types of household
packaging for foods.
Packaging may be of several different types. For example, a transport
package or distribution package can be the shipping
container used to ship, store, and handle the product or inner packages.
Some identify a consumer package as one that is directed
toward a consumer or household.
Packaging may be described in relation to the type of product being
packaged: medical device packaging, bulk chemical packaging, over-the-counter
drug packaging, retail food packaging, military materiel packaging, pharmaceutical packaging,
etc.
It is sometimes convenient to categorize packages by layer or function: primary, secondary,
etc.
- Primary packaging is the material that first envelops the product and holds it. This usually is the smallest unit of distribution or use and is the package that is in direct contact with the contents.
- Secondary packaging is outside the primary packaging and may be used to prevent pilferage or to group primary packages together.
- Tertiary or transit packaging is used for bulk handling, warehouse storage, and transport shipping. The most common form is a palletized unit load that packs tightly into containers.
These broad categories can be somewhat arbitrary. For example, depending on
the use, shrink wrap can be primary packaging when applied directly
to the product, secondary packaging when used to combine smaller packages, or
tertiary packaging when used to facilitate some types of distribution, such as
affixing a number of cartons on a pallet.
Packaging can also have categories based on the package form. For
example, thermoform packaging and flexible packaging describe
broad usage areas.
Labels and symbols used on packages
A bar code on a
tin of condensed milk.
Many types of symbols for package labeling are nationally and
internationally standardized. For consumer packaging, symbols exist for product
certifications (such as the FCC and TÃœV marks), trademarks, proof
of purchase, etc. Some requirements and symbols exist to communicate aspects of
consumer rights and safety, for example, the CE marking or the estimated
sign that notes conformance to EU weights and measures accuracy
regulations. Examples of environmental and recycling symbols include the recycling
symbol, the recycling code (which could be a resin
identification code), and the "Green Dot". Food packaging may
show food contact material symbols. In the European Union,
products of animal origin that are intended to be consumed by humans have to
carry standard, oval-shaped EC identification and health marks for
food safety and quality insurance reasons.
Bar codes, Universal Product Codes, and RFID labels are
common to allow automated information management in logistics and retailing. Country-of-origin labeling
is often used. Some products might use QR codes or similar matrix
barcodes. Packaging may have visible registration marks and other
printing calibration and troubleshooting cues.
The labeling of medical devices includes many symbols, many of
them covered by international standards, foremost ISO 15223-1.
Shipping container labeling
"Print &
Apply" corner wrap UCC (GS1-128) label application to a pallet load.
Technologies related to shipping containers are identification codes, bar
codes, and electronic data interchange (EDI). These three core technologies
serve to enable the business functions in the process of shipping containers
throughout the distribution channel. Each has an essential function:
identification codes either relate product information or serve as keys to
other data, bar codes allow for the automated input of identification codes and
other data, and EDI moves data between trading partners within the distribution
channel.
Elements of these core technologies include UPC and EAN item
identification codes, the SCC-14 (UPC shipping container code), the SSCC-18
(Serial Shipping Container Codes), Interleaved 2-of-5 and UCC/EAN-128 (newly
designated GS1-128) bar code symbologies, and ANSI ASC X12 and
UN/EDIFACT EDI standards.
Small parcel carriers often have their own formats. For example, United
Parcel Service has a MaxiCode 2-D code for parcel tracking.
RFID labels for shipping containers are also increasingly used.
A Wal-Mart division, Sam's Club, has also moved in this
direction and is putting pressure on its suppliers to comply.
Shipments of hazardous materials or dangerous goods have
special information and symbols (labels, placards, etc.) as required by UN,
country, and specific carrier requirements. On transport packages, standardized
symbols are also used to communicate handling needs. Some are defined in
the ASTM D5445 "Standard Practice for Pictorial Markings for
Handling of Goods" and ISO 780 "Pictorial marking for the handling of goods".
Flammable liquid
Explosives
This way up
Fragile material
Keep away from water
Packaging machinery
Beer bottling lines
Choosing packaging machinery includes an assessment of technical
capabilities, labor requirements, worker safety, maintainability,
serviceability, reliability, ability to integrate into the packaging line,
capital cost, floorspace, flexibility (change-over, materials, multiple
products, etc.), energy requirements, quality of outgoing packages,
qualifications (for food, pharmaceuticals, etc.), throughput, efficiency,
productivity, ergonomics, return on investment, etc.
Packaging machinery can be:
1. purchased as standard, off-the-shelf equipment
2. purchased custom-made or custom-tailored to
specific operations
3. manufactured or modified by in-house engineers
and maintenance staff
Efforts at packaging line automation increasingly use programmable
logic controllers and robotics.
Packaging machines may be of the following general types:
- Accumulating and collating machines
- Blister packs, skin packs, and vacuum packaging machines
- Bottle caps equipment, over-capping, lidding, closing, seaming, and sealing machines
- Box, case, tray, and carrier forming, packing, unpacking, closing, and sealing machines
- Cartoning machines
- Cleaning, sterilizing, cooling, and drying machines
- Coding, printing, marking, stamping, and imprinting machines
- Converting machines
- Conveyor belts, accumulating and related machines
- Feeding, orienting, placing, and related machines
- Filling machines: handling dry, powdered, solid, liquid, gas, or viscous products
- Inspecting: visual, sound, metal detecting, etc.
- Label dispenser
- Orienting, and unscrambling machines
- Package filling and closing machines
- Palletizing, depalletizing, unit load assembly
- Product identification: labeling, marking, etc.
- Sealing machines: heat sealer or glue units
- Slitting machines
- Weighing machines: check weigher, multi-head weigher
- Wrapping machines: stretch wrapping, shrink wrap, banding
- Form, fill, and seal machines
Other specialty machinery: slitters, perforating, laser cutters,
parts attachment, etc.
Bakery goods shrinkwrapped by shrink film, heat sealer, and heat tunnel on roller conveyor
High-speed conveyor with stationary bar
code scanner for sorting
Robots used to palletize bread
Automatic stretch wrapping machine
Equipment used for making molded pulp components and molding packaging from straw
A semi-automatic rotary arm stretch wrapper
Equipment for thermoforming packages at NASA
Automated labeling line for wine bottles
Shrink film wrap being applied on PET bottles
Pharmaceutical packaging line
Filling machinery for bag-in-box
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