HISTORY OF ADOBE

 

ADOBE HISTORY

Adobe Inc. (/əˈdoʊbi/ ə-DOH-bee), originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. It has historically specialized in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures, and print. Its flagship products include Adobe Photoshop image editing software; Adobe Illustrator vector-based illustration software; Adobe Acrobat Reader and the Portable Document Format (PDF); and a host of tools primarily for audio-visual content creation, editing, and publishing. Adobe offered a bundled solution of its products named Adobe Creative Suite, which evolved into a subscription software as a service (SaaS) offering named Adobe Creative Cloud. The company also expanded into digital marketing software and in 2021 was considered one of the top global leaders in Customer Experience Management (CXM).

Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox PARC to develop and sell the PostScript page description language. In 1985, Apple Computer licensed PostScript for use in its LaserWriter printers, which helped spark the desktop publishing revolution. Adobe later developed animation and multimedia through its acquisition of Macromedia, from which it acquired Adobe Flash; video editing and compositing software with Adobe Premiere, later known as Adobe Premiere Pro; low-code web development with Adobe Muse; and a suite of software for digital marketing management.

As of 2022, Adobe has more than 26,000 employees worldwide. Adobe also has major development operations in the United States in Newton, New York City, Arden Hills, Lehi, Seattle, Austin, and San Francisco. It also has major development operations in Noida and Bangalore in India.

 

Formerly	Adobe Systems Incorporated (1982–2018)
Type	Public
Industry	Software
Founded	December 1982; 40 years ago  Mountain View, California, U.S.
Founders	·    John Warnock , Charles Geschke
Headquarters	Adobe World Headquarters,  San Jose, California  U.S
Area served	Worldwide
Key people	·    Shantanu Narayen  (Chairman & CEO)
Products	·    Photoshop, Acrobat, Illustrator, PDF, Lightroom, Captivate, ColdFusion, XD, Dreamweaver, InDesign, Spark, Premiere Elements, RoboHelp, FrameMaker, Creative Cloud, (Full List)
Services	SaaS
Website	www.adobe.com

 

HISTORY

Logo of Adobe Systems from 1982 to 1993

Logo of Adobe Inc. (née Adobe Systems) from 1993 to 2017

The company was started in John Warnock's garage. The name of the company, Adobe, comes from Adobe Creek in Los Altos, California, which ran behind Warnock's house. That creek is so named because of the type of clay found there (Adobe being a Spanish word for Mudbrick), which alludes to the creative nature of the company's software. Adobe's corporate logo features a stylized "A" and was designed by graphic designer Marva Warnock, John Warnock's wife. In 2020, the company updated its visual identity, including updating its logo to a single color, an all-red logo that is warmer and more contemporary.

Steve Jobs attempted to buy the company for $5 million in 1982, but Warnock and Geschke refused. Their investors urged them to work something out with Jobs, so they agreed to sell him shares worth 19 percent of the company. Jobs paid a five-times multiple of their company's valuation at the time, plus a five-year license fee for PostScript, in advance. The purchase and advance made Adobe the first company in the history of Silicon Valley to become profitable in its first year.

Warnock and Geschke considered various business options including a copy-service business and a turnkey system for office printing. Then they chose to focus on developing specialized printing software and created the Adobe PostScript page description language.

PostScript was the first truly international standard for computer printing as it included algorithms describing the letter forms of many languages. Adobe added kanji printer products in 1988. Warnock and Geschke were also able to bolster the credibility of PostScript by connecting with a typesetting manufacturer. They weren't able to work with Compugraphic but then worked with Linotype to license the Helvetica and Times Roman fonts (through the Linotron 100). By 1987, PostScript had become the industry-standard printer language with more than 400 third-party software programs and licensing agreements with 19 printer companies.

Warnock described the language as "extensible" in its ability to apply graphic arts standards to office printing.

Adobe's first products after PostScript were digital fonts which they released in a proprietary format called Type 1, worked on by Bill Paxton after he left Stanford. Apple subsequently developed a competing standard, TrueType, which provided full scalability and precise control of the pixel pattern created by the font's outlines, and licensed it to Microsoft.

In the mid-1980s, Adobe entered the consumer software market with Illustrator, a vector-based drawing program for the Apple Macintosh. Illustrator, which grew from the firm's in-house font-development software, helped popularize PostScript-enabled laser printers.

In 1989, Adobe introduced what was to become its flagship product, a graphics editing program for the Macintosh called Photoshop. Stable and full-featured, Photoshop 1.0 was ably marketed by Adobe and soon dominated the market. File format as .psd.

In 1993, Adobe introduced PDF, the Portable Document Format, and its Adobe Acrobat and Reader software. PDF is now an International Standard: ISO 32000-1:2008.

In December 1991, Adobe released Adobe Premiere, which Adobe rebranded as Adobe Premiere Pro in 2003. In 1992, Adobe acquired OCR Systems, Inc. In 1994, Adobe acquired the Aldus Corporation and added PageMaker and After Effects to its product line later in the year; it also controls the TIFF file format. In the same year, Adobe acquired LaserTools Corp and Compution Inc. In 1995, Adobe added FrameMaker, the long-document DTP application, to its product line after Adobe acquired Frame Technology Corp. In 1996, Adobe acquired Ares Software Corp. In 2002, Adobe acquired Canadian company Accelio (also known as JetForm).

Adobe released Adobe Media Player in April 2008. On April 27, Adobe discontinued the development and sales of its older HTML/web development software, GoLive, in favor of Dreamweaver. Adobe offered a discount on Dreamweaver for GoLive users and supports those who still use GoLive with online tutorials and migration assistance. On June 1, Adobe launched acrobat.com, a series of web applications geared for collaborative work. Creative Suite 4,

Adobe Systems Canada in Ottawa, Ontario

Adobe 2010 was marked by continuing front-and-back arguments with Apple over the latter's non-support for Adobe Flash on its iPhone, iPad, and other products. Former Apple CEO Steve Jobs claimed that Flash was not reliable or secure enough, while Adobe executives have argued that Apple wishes to maintain control over the iOS platform. In April 2010, Steve Jobs published a post titled "Thoughts on Flash" where he outlined his thoughts on Flash and the rise of HTML 5. In July 2010, Adobe bought Day Software integrating their line of CQ Products: WCM, DAM, SOCO, and Mobile

In January 2011, Adobe acquired DemDex, Inc. with the intent of adding DemDex's audience-optimization software to its online marketing suite. At Photoshop World 2011, Adobe unveiled a new mobile photo service. Carousel is a new application for iPhone, iPad, and Mac that uses Photoshop Lightroom technology for users to adjust and fine-tune images on all platforms. The carousel will also allow users to automatically sync, share and browse photos. The service was later renamed "Adobe Revel".

In October 2011, Adobe acquired Nitobi Software, the maker of the mobile application development framework PhoneGap. As part of the acquisition, the source code of PhoneGap was submitted to the Apache Foundation, where it became Apache Cordova.

In November 2011, Adobe announced that they would cease the development of Flash for mobile devices following version 11.1. Instead, it would focus on HTML 5 for mobile devices. In December 2011, Adobe announced that it entered into a definitive agreement to acquire privately held Efficient Frontier.

n 2013, Adobe endured a major security breach. Vast portions of the source code for the company's software were stolen and posted online and over 150 million records of Adobe's customers have been made readily available for download. In 2012, about 40 million sets of payment card information were compromised by a hack by Adobe.

In March 2018, at Adobe Summit, the company and NVIDIA publicized a key association to quickly upgrade their industry-driving AI and profound learning innovations. Expanding on years of coordinated effort, the organizations will work to streamline the Adobe Sensei AI and machine learning structure for NVIDIA GPUs. The joint effort will speed up time to showcase and enhance the execution of new Sensei-powered services for Adobe Creative Cloud and Experience Cloud clients and engineers.

Adobe and NVIDIA have co-operated for over 10 years on empowering GPU quickening for a wide arrangement of Adobe's creative and computerized encounter items. This incorporates Sensei-powered features, for example, auto lip-sync in Adobe Character Animator CC and face-aware editing in Photoshop CC, and also cloud-based AI/ML items and features, for example, picture investigation for Adobe Stock and Lightroom CC and auto-labeling in Adobe Experience Supervisor.

In September 2018, Adobe announced its acquisition of the marketing automation software company Marketo.

In October 2018, Adobe officially changed its name from Adobe Systems Incorporated to Adobe Inc.

In January 2019, Adobe announced its acquisition of 3D texturing company Allegorithmic.

The software giant has imposed a ban on the political ads features on its digital advert sales platform as the United States presidential elections approach.

 

PRODUCTS

Adobe's currently supported roster of software, online services, and file formats comprises the following (as of October 2022):

GRAPHIC DESIGN SOFTWARE
Name	Icon	Type
Photoshop		Raster graphics editor
Photoshop Elements		Raster graphics editor, hobbyist
Illustrator		Vector graphics editor
Acrobat DC		Portable Document Format viewer, creator, and editor
FrameMaker		Complex document processor
XD		Vector design tool for web and mobile applications
InDesign		Desktop publishing design and typesetting tool
Lightroom		Raw image processor
InCopy		Simple word processor

 

WEB DESIGN SOFTWARE
Name	Icon	Type
Dreamweaver		Web development tool
Flash		Multimedia software platform

 

VIDEO EDITING, AUDIO EDITING, ANIMATION, AND VISUAL EFFECTS SOFTWARE
Name	Icon	Type
Premiere Pro		Non-linear video editor
Premiere Elements		Non-linear video editor, hobbyist
Audition		Audio Editor
After Effects		Digital visual effects, motion graphics, and compositing application
Character Animator		Motion capture tool
Prelude		Broadcast ingest and logging application
Animate		Computer animation application
Spark Video		Non-linear video editor, hobbyist, web application

 

E-LEARNING SOFTWARE
Name	Icon	Type
Captivate		E-learning course authoring tool
Presenter Video Express		Screencasting recorder and editor
Connect		Teleconferencing and videotelephony tool

 

WEB DESIGN SOFTWARE
Name	Icon	Type
ColdFusion		Rapid web-application development platform
Content Server		E-book digital rights management system
LiveCycle		Java EE Service-oriented architecture software

 

3D and AR software by Mixamo
Name	Icon	Type
Aero		Augmented reality authoring and publishing tool
Dimension		3D rendering and rudimentary design tool
Substance 3D		Pre-rigged 3D model posing and customization tool